Tuesday, September 13, 2011
Robert Scoble: Role of Social Media in Marketing
My goal to put everyone on the best-seller track.
Here are the BOOK MARKETING AND BRAND POSITIONING steps I teach:
1. Target Market – original goal of the campaign.
2. Communications Strategy / Marketing Plan (take in consideration budget & time)
b. Promotion (promo pieces)
c. Website & BLOG Plan
d. Networking at Conferences
e. Speaking (i.e. book signings in non-traditional venues too)
f. New Marketing Methods – Teleseminars, Joint Ventures, Virtual Book Tours, Amazon Best Seller Campaigns, Book Trailers, Blogging, Article Marketing, BlogTalk Radio
3. Develop the Hook(s)
4. Pitch – New Media and Social Media PR
a. Author Photo, book cover
b. Bio, Press Release, EPK
5. Final word – preparation is never lost time and develop relationships online and offline (Synergy Energy is the key – building partnerships)