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Thursday, January 27, 2011

Marketing Plans : What Is Brand Marketing?





SEO + Publicity + Social Media = ?






GET "HANDS ON" & CUSTOM SOCIAL MEDIA TRAINING WITH PAM PERRY
SEE VIDEO INTERVIEW OF PAM PERRY | Click Here! Visit our PR PRO SHOP for tools and tips!

It's not often that you find an EXPERT who willing to go above and beyond what is expected in order to help someone else! Pam Perry is truly a blessing, ready and willing to share her wealth of knowledge with those who are ready and willing to receive and act on it!

God Bless You Pam Perry!

Renita Collins
Author, "31 Days Of Focus"
www.31daysoffocus.com

Wednesday, January 19, 2011

Pam Perry, Social Media Strategist on Small Biz Launch Teleseries with Felicia Davis, Small Business Mastery Academy - Radio Shows and Podcasts of Pam Perry

(download)

PR 2.0 MONETIZE Your EXPERTISE!

25 Ways to BRAND & Market online

1. Sell on Ebay & Amazon.com

2. Creat an amazing bio for your “about me” pages

3. Get your site listed in all the search engines

4. Use pay per click on Google ADWORDS and Yahoo

5. Post comments to blogs and other social media sites i.e. youtube, myspace, other online forums (www.MLM.com)

6. Write your own comments and posts on Linkedin Answers and othe forums

7. Create your own Ning. (www.ning.com)

8. Use twitter.com and facebook’s instant messenger

9. Write a Blog about your business.

10. Post comments to other people’s blogs. (Creates back links)

11. Write articles and post them in article directories. (See http://ezinearticles.com/?expert_bio=Pam_Perry)

12. Write a newsletter & email it regularly! (host on www.issuu.com)

13. Listen and comment on blogtalk radio show (podcasts)

14. Attend online networking events (webcast and teleseminars)

15. Write lenses at squidoo.com (http://www.squidoo.com/ardyssSuperStar)

16. Host an online party for your book or new product.

17. Register multiple domain names for your site to increase visibility.

18. Create a Swiki. (like a community blog)

19. Create a RSS feed with your articles. [I love Google Reader]

20. Create a podcast. Use Audioacrobat or Cinchcast.

21. Write an eBook. [See www.ebook2eriches.com]

22. List your blogs and site in online directories (tehchnorati.com)

23. Develop a poll (use Survey Monkey) and ask for people’s opinions on your blog. This is a feature in blogger.com

24. Create free special report put your ad for your services or products at the end.

25. Offer a free ecourse

SEO + Publicity + Social Media = ?

www.PamPerryOnlinePR.com The PR Pro Shop




Pam Perry, Social Media Strategist on Small Biz Launch Teleseries with Felicia Davis, Small Business Mastery Academy - Radio Shows and Podcasts of Pam Perry

GET "HANDS ON" & CUSTOM SOCIAL MEDIA TRAINING WITH PAM PERRY
SEE VIDEO INTERVIEW OF PAM PERRY | Click Here! Visit our PR PRO SHOP for tools and tips!

Monday, January 17, 2011

The Gatekeepers Are Gone (Episode 3: The Problem Is...)



GET "HANDS ON" & CUSTOM SOCIAL MEDIA TRAINING WITH PAM PERRY
SEE VIDEO INTERVIEW OF PAM PERRY | Click Here! Visit our PR PRO SHOP for tools and tips!


Publicity and Publishing Today - The Battle Between Old School Versus New School

So let's compare old school and new school way of doing things:


Old School: Traditional hard and soft-cover books
New School: Digital books, ebooks, Kindles, iPad and other wireless reading devices are on the way!


Old School: Book tours
New School: Blog tours & webinars


Old School: Getting reviews in magazines and newspapers
New School: Getting reviews on Amazon and in book communities where readers hang out like Shelfari, goodreads, librarything.com, rawsistaz and more


Old School: Web 1.0 (webmasters needed for HTML and complicated stuff)
New School: Web 2.0 (freedom - just a blogger blog or WordPress.com blog) Two-way communication!


Old School: Mailing out ARCs, books and big press kits
New School: EPK(electronic press kits) and ebooks


Old School: Media Escort
New School: Virtual Assistant


Old School: Press releases emailed and mailed to media
New School: SEO press releases sent or using online media matching service like Pitch Rate or Reporter Connection


Old School: Printing, stamping and mailing newsletters to mailing list accumulated over the years
New School: Sending out eNewsletters & continual email marketing campaigns using autoresponders and broadcast emails


Old School: Creating & updating media lists
New School: Capturing emails of interested readers using an "opt-in" database program like AWeber


Old School: TV interviews
New School: Creating book trailers, viral videos and streaming LIVE online


Old School: Authors visiting reading groups and libraries
New School: Teleconferencing or streaming live to many groups at the same time from the comfort of your home via Skype or a bridge line


Old School: Radio Interviews
New School: Podcasts and internet radio shows (heard online or downloaded via itunes)


Old School: Writing a column in newspapers
New School: Syndicated articles submitted on article directories like Ezine using keywords and generating web traffic or writing a regular blog


Old School: Stigma that self-published books "didn't cut it" and that's why they're not with a major house

New School: Savvy self-published authors are doing it big, getting noticed, making money and living a successful career doing what they love - writing!


Old School: Generating publicity in media outlets and getting no immediate input from audiences
New School: Building relationships, getting direct response from readers and creating communities online



Old School: Getting radio, TV, Newspaper and magazine reviews
New School: Creating thousands of followers, friends and fans online who interact with you and are connected with you through your whole career

SEO + Publicity + Social Media = ?







For a free MP3 of "What Every Author Should Know," go to http://www.PamPerryPR.com She's also the creator of the ChocolatePagesNetwork, a social network for Christian authors and the Chocolate Pages Show at Blog talkradio. She offers free help at her blogsite: http://www.MinistryMarketingSolutions.com with her monthly Ezine and teleclasses.
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