The Gatekeepers Are Gone (Episode 3: The Problem Is...)

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Publicity and Publishing Today - The Battle Between Old School Versus New School

So let's compare old school and new school way of doing things:


Old School: Traditional hard and soft-cover books
New School: Digital books, ebooks, Kindles, iPad and other wireless reading devices are on the way!


Old School: Book tours
New School: Blog tours & webinars


Old School: Getting reviews in magazines and newspapers
New School: Getting reviews on Amazon and in book communities where readers hang out like Shelfari, goodreads, librarything.com, rawsistaz and more


Old School: Web 1.0 (webmasters needed for HTML and complicated stuff)
New School: Web 2.0 (freedom - just a blogger blog or WordPress.com blog) Two-way communication!


Old School: Mailing out ARCs, books and big press kits
New School: EPK(electronic press kits) and ebooks


Old School: Media Escort
New School: Virtual Assistant


Old School: Press releases emailed and mailed to media
New School: SEO press releases sent or using online media matching service like Pitch Rate or Reporter Connection


Old School: Printing, stamping and mailing newsletters to mailing list accumulated over the years
New School: Sending out eNewsletters & continual email marketing campaigns using autoresponders and broadcast emails


Old School: Creating & updating media lists
New School: Capturing emails of interested readers using an "opt-in" database program like AWeber


Old School: TV interviews
New School: Creating book trailers, viral videos and streaming LIVE online


Old School: Authors visiting reading groups and libraries
New School: Teleconferencing or streaming live to many groups at the same time from the comfort of your home via Skype or a bridge line


Old School: Radio Interviews
New School: Podcasts and internet radio shows (heard online or downloaded via itunes)


Old School: Writing a column in newspapers
New School: Syndicated articles submitted on article directories like Ezine using keywords and generating web traffic or writing a regular blog


Old School: Stigma that self-published books "didn't cut it" and that's why they're not with a major house

New School: Savvy self-published authors are doing it big, getting noticed, making money and living a successful career doing what they love - writing!


Old School: Generating publicity in media outlets and getting no immediate input from audiences
New School: Building relationships, getting direct response from readers and creating communities online



Old School: Getting radio, TV, Newspaper and magazine reviews
New School: Creating thousands of followers, friends and fans online who interact with you and are connected with you through your whole career

SEO + Publicity + Social Media = ?







For a free MP3 of "What Every Author Should Know," go to http://www.PamPerryPR.com She's also the creator of the ChocolatePagesNetwork, a social network for Christian authors and the Chocolate Pages Show at Blog talkradio. She offers free help at her blogsite: http://www.MinistryMarketingSolutions.com with her monthly Ezine and teleclasses.