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Friday, September 16, 2011
Social Media Marketing in 3 minutes
Provide CONTENT not Commericials!
SEE VIDEO INTERVIEW OF PAM PERRY | Click Here!
GET "HANDS ON" & CUSTOM SOCIAL MEDIA TRAINING WITH PAM PERRY
Visit our PR PRO SHOP for tools and tips!
Get free ebook at www.pamperry.org
Tuesday, September 13, 2011
Robert Scoble: Role of Social Media in Marketing
My goal to put everyone on the best-seller track.
Here are the BOOK MARKETING AND BRAND POSITIONING steps I teach:
1. Target Market – original goal of the campaign.
2. Communications Strategy / Marketing Plan (take in consideration budget & time)
a. Advertising
b. Promotion (promo pieces)
c. Website & BLOG Plan
d. Networking at Conferences
e. Speaking (i.e. book signings in non-traditional venues too)
f. New Marketing Methods – Teleseminars, Joint Ventures, Virtual Book Tours, Amazon Best Seller Campaigns, Book Trailers, Blogging, Article Marketing, BlogTalk Radio
3. Develop the Hook(s)
4. Pitch – New Media and Social Media PR
a. Author Photo, book cover
b. Bio, Press Release, EPK
5. Final word – preparation is never lost time and develop relationships online and offline (Synergy Energy is the key – building partnerships)
www.pamperry.org
Monday, September 5, 2011
Saturday, September 3, 2011
How to Get More Traffic (Blog Review WEBINAR)
SEO + Publicity + Social Media = ?
Bonus: FREE PR training from a PR pro
who booked the Oprah Show: http://bit.ly/harrowperrypr
Bonus: FREE PR training from a PR pro
who booked the Oprah Show: http://bit.ly/harrowperrypr
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