How to Boost YOUR Brand With Live Blogging
Stand out with live blogging.
The best way to etch out a following in today’s crowded blogosphere is to be ahead of the curve. Twitter has its superstars (that include real celebrities), as does Facebook. If you want to get your brand noticed, live blogging may be for you, advises Marcie Hill, owner of the Write Design Company. Write Design provides blogging, live blogging, social media services and training for companies of all sizes.
Much like Twitter, live blogging allows users to provide instant updates with text, photos and videos, but without the word-count restriction. Some consider live blogging to be more exciting than traditional blogging because of the instant-coverage factor, Hill says.
“The difference between live blogging and traditional blogging is that the traditional blogging model is blog now and publish later,” she states. “Live blogging is telling things as they occur. The benefits are you’re able to share information quickly and that comes in handy when you’re covering an event.” 
According to Hill, there are four popular live-blogging applications available: Cover it Live, GSnap, Scribble Live and a WordPress Plug-in. However, she prefers the Cover it Live application because of its ease.
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