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Tuesday, November 27, 2012
Thursday, October 25, 2012
Monday, October 22, 2012
Friday, September 21, 2012
Tuesday, August 21, 2012
Wednesday, July 18, 2012
Wednesday, June 27, 2012
Tuesday, June 26, 2012
Are You sharing too much online?
As social media has become the norm in everyday life, so has people's willingness
to share a lot of details of their lives. Everyone wants to be heard and "liked."
The problem is that what some people might think is a harmless note
about going on vacation might be just the news a robber is waiting for.
Think before you post. And watch your privacy settings.
Everything is fair game in Google - so
if you don't anyone to know it, don't post it.
Post things about that accentuate your BRAND perception
- don't put all your business in the street.
Courtesy of: www.online-education.net
GET "HANDS ON" & CUSTOM SOCIAL MEDIA TRAINING WITH PAM PERRY
SEE VIDEO INTERVIEW OF PAM PERRY | Click Here! Visit our PR PRO SHOP for tools and tips!
For authors: http://bit.ly/prforbooks
Wednesday, May 23, 2012
Monday, May 7, 2012
Saturday, March 31, 2012
Blogalicious: Pam Perry & LaShanda Henry on InfoProducts
Here are 15 different ways to sell your knowledge:
. Books
. E-books
. CDs
. DVDs
. MP3 files
. Laminated cards
. Pamphlets
. Online videos
. Membership sites
. Teleclasses
. Paid newsletters (online and physical)
. Webinars
. Consulting
. Coaching
. Mentorship programs- SEE www.perrywilliamson.com
GET "HANDS ON" & CUSTOM SOCIAL MEDIA TRAINING WITH PAM PERRY
SEE VIDEO INTERVIEW OF PAM PERRY | Click Here! Visit our PR PRO SHOP for tools and tips!
Thursday, March 22, 2012
Wednesday, March 7, 2012
Monday, March 5, 2012
Saturday, March 3, 2012
Friday, March 2, 2012
Friday, February 24, 2012
Avoidable Book Launch Mistake #1
You invest hundreds hours writing your book, or creating an information product.
You pour your heart and soul into it.
It’s your baby, and you feel all the pride of “authorship.”
You get it printed, or upload the digital version to your website.
Now, the world beats a path to your door, right?
Wrong.
More times then not, your new book or information product just sits there.
After the initial the “friend and family” purchases, a few more sales come in, but soon the excitement dies — and so do the orders.
It’s frustrating, but this is sadly what happens to the vast majority of good authors and their products.
Launch Like A Superstar
Bestselling authors enjoy a very different experience.
Their book and product launches bring in above average sales, attract media attention and often lead to lucrative opportunities like speaking.
Why are they so successful? What are they doing right?
What they are doing right is that they have learned how to “launch” their books and information products for maximum impact.
You can too.
It begins with understanding 5 avoidable mistakes people make when launching a book or information product.
Book or Product Launch Mistake #1: Failing to plan.
Build it, and they will come?
Write it, and they will buy?
Not so fast…
People are busy.
Everyday, your potential readers and customers are flooded with dozens of emails and marketing messages offering this or that.
To cut through the noise, to get their attention, to be heard, you must have a plan.
The basic idea of a “launch” is turning the release of your book or product into an “event.”
A successful book or product launch involves four basic things:
(1) First, focusing on a specific day to launch your book or product.
Nordstroms Rack recently opened a new store in our area. I remember feeling so excited in the weeks before, thinking about all the great deals waiting for me inside. I put the date on my mental calendar and found myself driving by the store location to see their progress….
The day Nordies opened, so many people showed up, they needed police to direct traffic. The word spread quickly and the store was packed for nearly three weeks.
Retailers understand the power of the “Grand Opening” effect. There is only one opening day, and people want to be part of it. It works for retail, it works for books and information products too.
(2) Second, building anticipation through a series of educational marketing messages to “pre-sell” it.
We call this, teaching to sell. Offering prospective readers and customers a free book chapter, video, or informative webinar leading up to your launch builds excitement. It also helps people make up their minds in advance about the value of what you have to offer. The result? The moment you “open,” people are standing in line ready to buy.
(3) Third, providing people with a compelling reason to buy on your launch day.
Fragrance sales soar during the holidays. One of the reasons is the “free gift with purchase.” People can’t resist extra bonuses and gifts — especially when they’re revenant and add value to what they’re purchasing. Offering launch bonuses from you and others when people buy provides compelling motivation for action.
(4) Fourth, involving others to help spread the word.
Who is already reaching your readers? Who can spread the word through their mailing list or blog? Involving others as joint venture and affiliate partners multiplies your reach and sales.
HOT TIP: Beyond offering a referral or affiliate commission, ask partners to provide a bonus gift — a special report, video, MP3 — for your launch. Add the list of bonuses with links on your thank you or download page. This way, your partners not only make money but get introduced to new potential customers when your buyers opt-in to claim their bonuses. This works especially well for book launches.
Investing a small amount of time to plan the launch of your book or product can make a big difference in your impact and sales.
Launch Like A Superstar – Coming March 1, 2012
On March 1, 2012, we’re releasing Launch Like A Superstar, a step-by-step plan of action to launch or relaunch your book or information product using success secrets of mega bestsellers. It’s based on simple strategies we’ve learned and proven with hundreds of clients over the years, and in our own successful book and product launches.
To learn more, including the four other avoidable mistakes, watch the free videos available at www.LaunchLikeASuperstar.com
Avoidable Book Launch Mistake #1
Thursday, February 9, 2012
Saturday, January 21, 2012
Digital Media Strategies to Promote Your Book
There is a formula to get book sales
Conventional publicity, networking, speaking engagements…
And in today’s new “social media” econon
y – the internet is important, really critical.
Here are 12 steps to jumpstart
your book sales using the Internet:
(1) Write a web book marketing plan.
Decide how you’re going to use the web, email and social media. What are your goals and expectations?
(2) Create a favorable buying experience.
Make your site “shopper-friendly.” Make your web site easy to use and provide good customer service by shipping products within 5 to 7 days. Also, use auto responders when people make purchases.
(3) Build a list of people interested in what you have to offer.
Most people will not buy on the first look. That’s why it’s important to build a list of prospective readers so you can follow-up. Offer something for free like a special report, MP3 audio or video if vistiors provide their name and email address.
(4) Follow up with useful content.
Regularly follow-up with your web visitors by email. The service we use to manage and automate email marketing is Aweber.
(5) Make your site sharable.
Add twitter and facebook links to your site so your visitors can easily share it with others.
(6) Join discussion forums.
Discussion forums offer an easy way to stay up-to-date on your industry. There are groups for business people, pastor and authors. Search Google for “your industry forum” to get started. For training and support to reach your goals, join a Mastermind group like our Inner Circle for authors, experts and other thought leaders.
(7) Put banner ads on other sites that your target audience may visit.
Online ads can be a very effective way to promote your book and other products. These ads are usually very inexpensive. Make a list of the sites, and contact the owner about advertising. You can also use a service like BuySellAds.
(8) Update your site frequently.
Outdated information sends the wrong message. Keep it fresh. Try new things on your site like pod-casting in addition to articles.
(9) Create content that will appeal to your audience, and rank well in search engines.
What topics are your audience most interested in? What words and phrases do they type into Google to find what you offer? Use this information to create content for your site. To learn more about this, sign up for our newsletter.
(10) Add a “Press Page” to your site.
Make sure you have a page on your site for the media. Include a high-resolution photo (300 dpi), press release, history and a good bio. This makes their life easier and shows you’re a pro at handling media interviews. This would also be a good idea place to list other media that you have received, including magazine articles, radio interviews, columns you’ve had published, etc.
(11) Regularly post to your blog.
We recommend posting 2 to 3 times a week. A blog is like a personal journal online (weBLog). It is the center of your online universe. We use and recommend WordPress for setting up a blog. If you need help with this, we have a step-by-step video course or we can do it for you. Just ask using the help option at the bottom of this page.
(12) Stop trying to figure out everything on your own.
Investing a little time and money can help you skip the hurdles and frustration most people experience. If you’re planning to launch or re-launch your book, or you want help getting your message heard online, schedule an Initial Strategy Session.
Useful? Got a question? Post a comment below…
GET "HANDS ON" & CUSTOM SOCIAL MEDIA TRAINING WITH PAM PERRY
SEE VIDEO INTERVIEW OF PAM PERRY | Click Here! Visit our PR PRO SHOP for tools and tips!
Wednesday, January 18, 2012
Tuesday, January 3, 2012
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